Local businesses, Digital Approach Ours is a country of small businesses. Contrary to what we see in a lot of other nations, India is as diverse in its business structures, as it is in languages and cultures. That essentially means there a lot of players competing in any field. However, traditionally, there has been plenty of room for all and although competition might be a factor, everyone attempting to provide a service has had a fair share of opportunity, be it due to the sheer market size or due to specific needs of different segments. So, even a new player in an already crowded space could create a customer base for themselves, either by providing a slightly different value or by catering to a specific segment of the population. That, however, has changed with the advent of the digital age. Online stores that were launched by large businesses or even newly formed innovative companies have taken the market by storm. Customers who were largely dependent on local businesses t
Stories about local businesses with a digital approach